Privacy Policy | BehindTheTools.ai

BehindTheTools.ai ("we," "us," or "our") builds AI automation systems for home service contractors — plumbing, HVAC, and electrical. This policy explains what data we collect, how we use it, and the choices you have. We wrote this in plain language because we'd rather you understand it than hide behind legalese.

1. Information We Collect

We collect information in three ways:

Information you provide: Your name, business name, phone number, email address, and trade type when you request a strategy call or revenue audit.
Customer lead data: When our systems are active, we process your customer contact information (names, phone numbers, job details) to answer calls, send review requests, and reactivate dormant lists — solely on your behalf.
Usage data: Standard analytics like pages visited, device type, and approximate location, collected automatically when you visit our website.

2. How We Use Your Information

To deliver and maintain our AI automation services on your behalf.
To respond to missed calls, send text-back messages, and request Google reviews for your customers.
To communicate with you about your account, billing, and service updates.
To improve our systems, prompts, and response accuracy.
To comply with legal obligations and protect against fraud.

3. How We Share Information

We do not sell your data or your customers' data. Period. We share information only with service providers who help us operate — such as telephony providers, SMS gateways, and hosting platforms — and only under contracts that require them to protect your data. We may disclose information if required by law or to protect our legal rights.

4. Data Retention

We retain customer lead data and call logs only for as long as needed to provide our services and for a reasonable period afterward for record-keeping. If you cancel your service, we will delete or anonymize your customer data within 60 days unless you request an export first.

5. SMS & Call Communications

Our missed call recovery and review acceleration systems send SMS messages and place calls to your customers on your behalf. By using our services, you confirm that you have obtained proper consent from your customers to receive these communications, and that you comply with applicable TCPA and consent requirements. We are not responsible for consent you fail to obtain.

6. Cookies

Our website uses essential cookies to function properly and analytics cookies to understand how visitors use the site. You can disable non-essential cookies in your browser settings without affecting site functionality.

7. Your Rights

You have the right to:

Request access to or a copy of the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data, subject to legal retention requirements.
Opt out of marketing communications at any time.

8. Security

We use industry-standard encryption, access controls, and monitoring to protect your data. No system is perfectly secure, but we treat your customer data like it's our own — because we've been on the other side of the phone line too.

9. Changes to This Policy

We may update this policy as our services evolve. We'll post the updated version here with a new "last updated" date. If we make material changes, we'll notify you directly.

10. Contact Us

Questions about this policy? Reach us at support@BehindTheTools.ai or call (337) 344 - 3177.